UI / UX
Your site does not convert ?
Whether your website is transactional or not, every website should have conversion goals.
Whether it is to recover as many email addresses as possible, receive requests for quotes or make a certain number of online sales, an analysis of UI (design) and UX (user experience) is necessary.
What can be done
Below is a list of points that we can put in place to optimize the UI of the site and the user experience to encourage more users to convert on your offer of services or products.
Accessibility
Digital accessibility improves the experience of people with disabilities.
Ergonomics
The interface responds to the needs of users in terms of usability.
Calls to action
The call to action is a link or a button that encourages the user to interact with one click.
Happy path
We define an optimal user journey so that our users convert to our offer.
Tracking data
Google Analytics, Hotjar and Facebook Pixel analyze the user behavior.
Newsletter
Mount your list of subscribers and send personalized content.
Payment methods
Offer different ways to pay to reduce the rate of abandonment to the purchase.
Chatbot
The chatbot provides a communication service quick and easy for your users.
Personas
It defines a fictional character that characterizes your target customer of a product or service.
Search engine
An intuitive search allows users to quickly find the desired information.
Simplify the information
It is important to present the information on the site in a way that is relevant, clear, and concise.
A/B Testing
We propose several variants of a product to determine the one that offers results.
Optimize the UI/UX
The optimization of the performance first starts with an analysis. We assess the state of the web site, and then we proceed by the result of the work of configuration and optimization of your website. Get your free scan now !